Friday, January 29, 2016

What Facebook’s Results Tell Us About The Future Of Digital Advertising



Marc Zuckerberg Quote On Mobile FirstFacebook recently reported their Q4 earnings of $5.84 Billion in revenues – a nearly 52% jump from a year ago. Total earnings for 2015 were $17.93 Billion which was a 44% jump over the previous year. Of Facebook’s Q4 earnings $5.64 Billion (or nearly 97%) came from advertising. Mobile Advertising accounted for $4.51 Billion (or 80%) of their revenues – not bad for a company that shortly after their IPO many predicted would falter due to paltry mobile ad spending at the time.

What makes this mobile number so interesting is that for the first time, more than 90% of Facebook’s active users were on mobile. The company even indicated that users now watch 100 million hours of video daily on Facebook and they are now exploring a more dedicated platform for Facebook videos to be loaded and accessed. Currently, most video are loaded into a news feed and unlike places like YouTube, they are not easily accessed outside of the news stream…yet that is.

Facebook has rightly taken a laser focus on mobile and now even leads with mobile over desktop in their own operations. In a recent Fortune article, CEO Mark Zuckerberg stated “I told all of our product teams, when they come in for reviews: Come in with mobile. If you come in and try to show me a desktop product, I’m going to kick you out. You have to come in and show me a mobile product.”

Here are some of my key takeaways from Facebook’s earnings and what this helps to tell us about the future of digital advertising: 


  • Facebook’s new “mobile first” mentality will likely be the leading trend for most innovative companies to adopt moving forward. The old days of start with desktop and compliment with mobile are over and the trend has now been flipped. Last year Google also indicated that search from Mobile has now exceeded desktop search so all of the indicators are there. If you still need more proof, just look around any crowded line or restaurant.
  • Video sharing and now video advertising is the future of digital advertising. YouTube and Facebook alone have validated what we already know: that people want to watch before they read. For advertisers, we also know that videos, when done properly, have led to significantly higher conversion rates on websites, landing pages, emails, and press releases. Videos in social media ads have also been shown to increase shares by up to 1200% and are the most effective medium for marketing and remarketing online. 
  • Facebook’s greatest value comes from its unparalleled reach. With their advertising platform now supporting highly-focused demographic targeting, intelligent remarketing, and video advertising in the news stream, Facebook is everything that direct marketers dream of online.
  • For those who predicted that Facebook has passed its apogee and is sure to start its decline, think again. Love it or hate it, Facebook is now putting direct digital adverting in the driver’s seat for many years to come and if their quick turn-around to mobile tells us anything it is that they know how to quickly innovate in the right direction. 
#facebook #facebookads #video #zuckerberg #mobile #mobileads

17 comments:

  1. The only problem with Facebook video is that 99% of the videos that are popular on Facebook are just videos that were already popular on YouTube or Vine that someone ripped and reuploaded to Facebook. It doesn't really seem fair for Facebook to talk about how successful their videos are when that's the case.

    Fred | O'Malley Hansen Communications

    ReplyDelete
  2. Great information. Thanks for providing us such a useful information. Keep up the good work and continue providing us more quality information from time to time. Facebook Marketing

    ReplyDelete
  3. Are you going to start a Saas business and want to get it promoted effectively? Well, nothing can be as useful as Facebook advertising, as it helps getting response from the interested people within a short span, which in turn helps enhancing your sales graph. ~ Dan Anton SEO

    ReplyDelete
  4. That's true. Good processed facebook ad template can boost up your page and products and get you mass responses. But it needs to be done in a correct and proper way.

    ReplyDelete
  5. The information you shared is very effective for learners I have got some important suggestions from it..social media marketing

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. You can add up to 25-30 friends per day. If facebook admin finds out that your adding friend excessively they might terminate your account so be careful about this.
    buy facebook share

    ReplyDelete
  8. If you want to search sites in another country, you might not be able to do so. Buy Proxies

    ReplyDelete
  9. Have you gotten yourself involved in some online marketing business opportunity? Digital marketing for small businesses

    ReplyDelete
  10. I found your website perfect for my needs. It contains wonderful and helpful posts.smm panel

    ReplyDelete

  11. If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

    ReplyDelete
  12. If search engine optimization SEO does not involve ethical practices, the site may have low visibility on Google or even be removed from the Google index. blogging resources

    ReplyDelete
  13. The next step is to motivate them to share your awesome and exciting presentation with another associate. likes kaufen

    ReplyDelete
  14. It was a decent post to be sure. I completely delighted in understanding it in my lunch time. Will definitely come and visit this blog all the more frequently. Much obliged for sharing. psd to react

    ReplyDelete
  15. I want many of the reviews, Choose truly loved, We would like addiitional info over it, since it is actually fairly superb., Relation simply for saying. Graphics Designing

    ReplyDelete
  16. This comment has been removed by the author.

    ReplyDelete
  17. One of the most important things to consider when choosing a company for your marketing needs is how much you are willing to spend. Marketing services can range anywhere from $25 per hour for digital marketing services to much more than that? http://thenetworkmarketingcafe.com

    ReplyDelete